Our ethos
At Shumi, we are driven by the conviction that true wellness arises at the convergence of nature’s ancient wisdom and contemporary scientific innovation. We are committed to the extraordinary power of functional mushrooms, long revered for their transformative benefits.
Utilising state-of-the-art ultrasonic extraction techniques, we craft unparalleled products that not only redefine the boundaries of wellness but also empower individuals on their paths to vitality, resilience, and inner radiance. Our mission is to guide you on a transformative journey toward elevated wellbeing.
Our origins
Our roots are deeply embedded in the untouched wilderness of Finland, a country celebrated for its vast, unspoiled forests, crystal-clear lakes, and the world's cleanest air and soil. Here, in this pure and pristine landscape, our mushrooms flourish, absorbing the essence of Finland’s exceptional ecological integrity.
Finland's unique climate, with long, harsh winters and brief, intense summers, cultivates mushrooms with unparalleled potency and adaptogenic qualities. At Shumi, we take immense pride in managing our entire process locally — from meticulous sourcing to advanced extraction and production. This ensures we deliver the purest, most potent mushroom extracts, directly from Finland’s pristine natural environment.
Our founders' journey
Shumi was born from the vision of two friends, Hannes Unt and Jens Põld, united by their belief in the untapped potential of mushrooms. Hannes, an entrepreneur and designer with a background in high-end hospitality and lifestyle brands, discovered the transformative power of functional mushrooms during his recovery from burnout. Jens, raised in Finland and an entrepreneur in Asia, used mushrooms to sustain his resilience and wellbeing in a fast-paced environment.
As they delved into the fungi world, Hannes and Jens were captivated by the miraculous potential of mushrooms to enhance health, vitality, and overall wellbeing. Inspired, they founded Shumi to pioneer new standards in the quality, purity, and efficacy of functional mushroom supplements, committed to supporting each person's unique journey towards a healthier, more balanced life.
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The art of ultrasonic assisted extraction
Discover how our advanced ultrasonic extraction technology unlocks the full potential of functional mushrooms, yielding extracts of unmatched purity and efficacy.